Crete is full of beauty â but also full of bad booking decisions. Every summer, we see it happen:
â Tourists overpay with their tour operator as a prebooking or at their representatives in the hotel.
â Others book online with shady websites.
â Some hand over cash on the street â and never get picked up.
This blog is to INFORM you how things work, so you take your own decision where you book your excursions and car rental, and what you pay. Hereâs why you should never risk your holiday with unreliable and overpriced sellers â and why Eye Travel and Eye Drive is the trusted choice for safe, legal, and unforgettable excursions and car rental in Crete. Booking through the wrong channel can lead to disappointment, unsafe experiences, or frustations.
â Why NOT to book Excursions and Car Rental with your Tour Operator at home and in Crete
- Tour Operators are companies where you book your holidays (= accommodation) with to a certain destination. Tour Operators offer a lot of destinations and don't have any touch with the local way of life.
- On the destination, an Agent ensures the execution of your booking with the tour operator. The Representatives (reps) of the Agent handle your arrival and departure and any issues with you accommodation.
When they offer excursions and car rental:
âĄď¸ Tour Operators sometimes also offer excursions and/or Car Rental, which you book from home. But the price is much higher then the prices on the spot. Is this logic? Yes, because all the different parties must have their own piece of the pie.
âĄď¸ the Reps plan meetings in your accommodation to give you the necessary support. But all the time they will offer you excursions and car rental. This is not a task of the Agent but an extra income. But the price is much higher. Is this logic? Yes, because the Reps wants commission, the Agent wants their commission and needs to give also a part to the Tour Operator...
To give you an example: our Jeep Safari costs 64,50 ⏠per adult and the Agent charges between 85 and 95 ⏠!
Conclusion:
đĄď¸Is it safe to book your excursions or Car Rental with your Tour Operator or Rep? Yes, but is it not frustated when you are on the same tour or hired the same car and the others paid much less?
â Why NOT to book Excursions and Car Rental with Booking Platforms
- Booking Platforms are online booking sites where you book your accommodation with to a certain destination, Excursions, Car Rental, ... Like Booking .com, Tripadvisor, Get Your Guide, Expedia, ... and Viator.
- Booking Platforms are never the Executor.
- Viator is the umbrella organization. Viator has thousands of Booking Platforms under their 'umbrella'.
- The Executor presents his products and Viator makes it's own version to place on their Platform and pass it to all the other Platforms.
- The Executor receive the booking and the information from Viator, not from any other Booking Platforms.
When they offer excursions and car rental:
âĄď¸ You book with AND pay to the Booking Platform, not the Executor ! This misunderstanding a lot of Customers make.
âĄď¸ When you book with a certain Booking Platform, this platform gives it to Viator and Viator to the Executor. So the price is higher. Is this logic? Yes, because all the different Platforms wants commission. Youâre often paying more without even realizing it. Plus, youâre just a number in a system, not a valued guest.
To give you an example: the commission Viator ask from the Executor is between 20% and 35% !
Conclusion:
đĄď¸ Is it safe to book your excursions or Car Rental with a Booking Platform? Yes, but Viator is a very big Booking Platform with a lot of misinformation and wrong translations.
đĄď¸ For updates from the Executor, Viator needs about 7 working days before it's visible on the Platforms.
đĄď¸ There is no following up from Viator about the Executors activity. That's why a lot of Activities is not available to book but still in the list of Activities.
â Donât Trust Uncomplete Websites
This days websites and webshops are so easy to make. Unfortunately ! Some websites look OK â until you try to book. No payment security. No real contact info. No legal company name. No reviews.
All Greek website must mention by law:
- an address in Greece
- a VAT number
- a Chambre of Commerce number = EOT number
What else is a must for a professional, trustworthy company and website:
- a mobile phone number : so you can call anytime
- a Google Bussines Account : If a company hides its location â ask yourself why?
- visible on Google Maps
- Google - Viator - Tripadvisor - Trustpilot Reviews : No Reviews? No Trust! If a company has no online presence, no customer reviews â ask yourself why? Reviews matter. They prove consistency, safety, and real customer satisfaction. But be realistic. Reviews are for sale. So don't just base your decisision on the amount of reviews, but on the contents.
- all necessary information : explanation, prices, what is included, what is excluded, available days, available languages, size of the group/vehicule, pictures, duration, transfer posibility, ages, itinary, ...
- Filter option : so you can find quicker and more easy your choice
- Review Rating : Google, Viator, Tripadvisor, ... , Trustpilot
- Chat possibility : Customer Support and not only AI
- WhatsApp : to check accessibility. But watch out, because uncomplete websites use WhatsApp to let you book 'black' because they don't have an official Booking System linked with an offical Business Greek bankaccount! They will send you 'a' bankaccount to pay.
- Social Media : Is a very nice 'after' service. Pictures and video's on which participants can react. But is totally no professional way for publicity and/or communisation channel.
- FAQ's
- Company information and history
- Terms and Conditions
- Privacy Policy
- Recent updated: Š 2013 - 2025 I Eye Travel I Eye Travel Excursions on Crete I All Rights Reserved
âAnd MOST IMPORTANT: BOOKING SYSTEM with SAFE PAYMENT methodes
Booking System needs to mention:
- clear prices per adult, child and infants
- clear chooses for languages, food, ...
- seperated tax amount
- seperated payment fee
- secure payment methodes
- confirmation email with clear overview what you have booked and necessary additional information
Conclusion:
đĄď¸ Safe and officila websites are as an open book. All information is from the beginning provided.
đĄď¸ A secure company don't need to make sponsored publicity on Google or Social Media.
đĄď¸ Take your time. Because a good prepartion save you time and money. And disappointments and frustation afterwards.
â Donât Book in Tourist Offices or Hotel Desks or on the street Without an Official Voucher and Legal Receipt
That street seller may promise the best price â but will you get a legal receipt, insurance coverage, or even the excursion you paid for?
â Without an official voucher AND legal receipt, you risk:
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No legal protection
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No refund or customer support
On the Booking Voucher needs to be mentioned :
- from the Tourist Office : name, address, VAT number, phonenumber and refund policy
- about you : full name, name accommodation (roomnumber is for security reasons NOT mandatory), mobile phone number
- about the excursion: name, day and date, how many adults-children-infants, total price, if you pay cash or with credit card, choosen language, extra's to pay on the day, pick up place and time and mobile phonenumber to call in case of any issues.
- printed from a register machine
- for the amount you have paid cash or credit card
- stapled to the voucher
- the credit card slip is NOT the official Receipt.
On the Receipt must to be mentioned:
- the name, address, VAT number from the Tourist Office
- the word 'receipt'
- SEPERATED 24% VAT. So net price AND 24% VAT amount AND total price. Dont let you fool when they use whatever excuse. Even that they have an exception for this! By Greek Law the customer must pay this 24% and the Tourist Office must pay this to the Greek Gouvernement. A lot of Tourist Offices, even big ones, on Crete don't do this.
Conclusion:
đĄď¸ Safe and legal working Tourist Offices don't have any problem with following the rules.
đĄď¸ Information is by words, so a complain is not easy to underbuild.
đĄď¸ When there is a control by the Greek autoroties at the pickup point and your voucher and/or receipt is not ok, you may loose you excursion.
đĄď¸ Take your time. Because a good prepartion save you time and money. And disappointments and frustation afterwards.
đż Book Smart. Travel Safe. Your Time on Crete Is Too Precious to Risk
When you choose Eye Travel, you're choosing authenticity, reliability, and safely delivered. Avoid the risks. Trust the professionals.
Eye Travel offers secure online booking with clear pricing, real-time availability, and safe payment systems.
â Why Book With Eye Travel and Eye Drive?
đ Eye Travel provides full legal documentation, insurance-covered tours, and instant booking confirmation. Weâre registered, trusted, and respected.
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Local Cretan company since 1996
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Licensed & legal: tax receipts + insurance
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Personal and professional service from a real team, local Experts (not bots or reps)
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Hundreds of real 5-star reviews. Check our reviews, photos, and social media â and see the Eye Travel difference.
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No hidden fees, no games. Transparent pricing
âď¸ Clear tour info & Secure Online Booking
âď¸ Licensed & Legal Operator in Greece
âď¸ Official Vouchers & Payment Receipts
âď¸ Without the middlemen
âď¸ Secure payment options (no risk)
âď¸ Clear tour info & instant booking
âď¸ Legal company details
âď¸ You receive an official booking confirmation